The client

The founder of Prism Lacquers, is on a mission to bring brown women quality nail polishes that won’t compromise their standards or beliefs. Her brand truly embraces the idea of conscience beauty while offering shades and hues that cater to women of color.

The task

Develop an edgy, high-end brand identity that is easily adaptable for physical retail packaging and a digital presence.

solid taupe banner image_solid banner image.png

The process

All Pretty Pop Design projects start with an in-depth questionnaire, analysis and discussion. After that, we land on four words that describe the soul of the brand: spectrum. edgy. bold. pigmented.

The soul of Prism Lacquers reflects the beautiful, colorful and edgy side of beauty. Bold lacquers colors that will pop against beautiful muted tones and textures. Bold imagery that goes beyond face value. Thought provoking imagery. Unapologetic realness. Limitless inspiration.

These images are for illustrative purposes only.

To kick the color palette up a notch, instead of going with traditional pantone colors, I incorporate textures as well. Gilded textures took the brand colors from pretty to edgy, glam.

The final element, typography, offered an element of surprise as well. We mixed edgy handwritten type with sans serif to ensure legibility on packaging, the website and other customer facing assets.

The final look

The client was inspired by mandalas which I instantly used as a central concept for the finished designs. I created a custom mandala that can be used in many applications.

I always start with rough sketches usually with pen and paper, but since the colors and textures mattered quite a bit, I completed my rough sketches using Procreate. Depending on the situation, I’ll sometimes share very early sketches if I feel the client is able to focus on concepts versus finished looks. Being able to do that with Ashley, cut down tremendously on edit rounds of the logo.

Services

Brand identity system
Brand story development
Corporate asset design

Tools used

Procreate
Adobe Illustrator
Adobe Photoshop

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